- LG is working on a rollable smartphone concept dubbed Project B.
- The device will allow users to retract or extend the screen as needed.
- The companyâ€™s also working on a flagship codenamed Rainbow for 2021.
Not content with those glass-slab form factors we now accept as traditional, LG is rolling ahead with more ambitious smartphone plans.
Korean tech publication The Elec reports that LGâ€™s rollable smartphone project is called Project B, named after the companyâ€™s CEO Kwon Bong-seok.
The rollable screen concept would give users as much display as required thanks to a nifty scrolling system that lets users extend or retract the display as required. This form factor would likely require rejigging of components such as the battery.
Chinese display manufacturer BOE, not LG Display, is reportedly developing the panel alongside the Korean smartphone maker. The company does supply other manufacturers like Huawei with bendable screens, but has apparently come under fire for quality issues. It was recently reported that BOE OLED panels set to be used in the next Galaxy S series failed quality testing.
Beyond Project B, which is apparently set for an early 2021 launch, LG is said to be planning two additional devices. The report hints at a â€œhorizontalâ€� smartphone code-named Wing set to launch later this year. A flagship code-named Rainbow is also launching in 2021.
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