- Smartphone sales fell a whopping 20.4% in the second quarter of 2020 as the pandemic hit in force.
- Samsung stayed on top, but it also took one of the worst hits.
- Most other companies also suffered, although Apple survived mostly untouched.
Gartner analysts have estimated that worldwide smartphone sales dropped a sharp 20.4% year-over-year in the second quarter of 2020, right when many countries were in full lockdown or had only slightly eased restrictions. Indiaâ€™s sales were particularly hard-hit, falling a whopping 46% compared to the same period in 2019.
Smartphone sales Q2 2020 numbers
Not every phone maker fared the same, however. Samsung held onto its market share lead at 18.6%, but its sales dropped 27.1% in the quarter â€” it just barely edged out Huawei, whose much smaller dip (6.8%) helped it grab an 18.4% slice. Xiaomi and Oppo also took substantial hits to their sales of 21.5% and 15.9% respectively.
There was one outlier in the top five brands, however. Appleâ€™s sales only dipped 0.4% during Spring, helped both by a recovering Chinese market and the low-cost iPhone SE. The companyâ€™s glowing performance in the US translated to the international stage, then. It ultimately claimed 13% of world smartphone sales.
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The researchers didnâ€™t predict how phones would fare for the rest of 2020, although thatâ€™s not surprising. While a slew of new phone launches could boost demand, such as the Galaxy Note 20 family and upcoming iPhone models, itâ€™s becoming increasingly clear that some lockdowns and other restrictions will persist for a while. The phone industry might not revisit its heyday until itâ€™s safe enough to resume a normal life â€” and thatâ€™s unlikely to happen this year.