In a world where smartphones are going well over $1,000, OnePlus believes thereâ€™s still room for cheap phones.
â€œWhat weâ€™re seeing is that with current products, thereâ€™s still a demand from a large consumer base for a more suitable price that enables more consumers to be able to access OnePlus products,â€� Lau says. â€œThatâ€™s a really important insight, and itâ€™s something that weâ€™re taking into very serious consideration.â€�
OnePlus broke into the smartphone market with cheaper devices, so getting back to that would be a return to form of sorts.
The company didnâ€™t announce any new products as part of this proclamation. Rather, itâ€™s just the CEO talking about plans for the company as time goes on. That means that long-rumored OnePlus Z wasnâ€™t actually announced. In fact, it wasnâ€™t even mentioned.
In the interview, he also said, â€œWe can look at it as having a more affordable product offering. But all products that still remain up to the OnePlus standard â€¦ and through this enabling, more people to have access to OnePlus products.â€�
In the end, itâ€™s all about getting its devices into the hands of more users, and a cheap OnePlus phone could be the way to do that. After all, not everyone can afford to spend more than $1,000 on their phone, and most companies offer budget devices. Even Google has the Pixel 4a on the horizon and the Pixel 3a on the market already.