If youâ€™ve ever heard your laptop mysteriously start screaming or feel your phone warm up while youâ€™re browsing the web, rogue ads could be the culpritâ€”and now Googleâ€™s acting against them.
The rise of bitcoin and other cryptocurrencies sparked a rise in malicious ads that sneakily use your computerâ€™s resources to mine Internet coins. Other ads can be poorly coded, or just plain unoptimized. Near the end of August, Google Chrome will start blocking nasty ads that vulture your computerâ€™s resources, and you can opt to enable the feature manually today.
â€œIn order to save our usersâ€™ batteries and data plans, and provide them with a good experience on the web, Chrome will limit the resources a display ad can use before the user interacts with the ad,â€� Chrome product manager Mashall Vale said on the Chromium blog. â€œWhen an ad reaches its limit, the adâ€™s frame will navigate to an error page, informing the user that the ad has used too many resources.â€�