Apple earned $360 million from Fortnite before pulling the plug
- Apple is estimated to have made $360 million from Fortnite before it pulled the game from the App Store.
- Thereâ€™s been $1.2 billion in spending on the game over that period.
- Google, meanwhile, has earned $10 million from the Play Store version of the shooter.
You knew Apple was giving up a big source of revenue when it pulled Fortnite from the App Store in its pricing row with Epic Games. However, itâ€™s now clearer just how much the tech giant stands to lose.
Business Insider has obtained SensorTower estimates indicating that Apple has made roughly $360 million in revenue from Fortnite since the battle royale shooter reached iOS. Players have spent about $1.2 billion in total on passes and V-Bucks in the otherwise free-to-play game, and people have downloaded it 133.2 million times.
The title produced $43.4 million in total revenue and 2.4 million installs just in the past 30 days, SensorTower added.
Read more: How to install Fortnite for Android
Googleâ€™s revenue was considerably smaller before it removed Fortnite from the Play Store. Thatâ€™s not surprising, though, since Fortnite only launched on the store in April 2020. The Play Store version has generated $10 million of total spending to date with 11 million downloads, according to estimates. About $3.3 million and 2 million installs came within the past 30 days.
Apple and Google arenâ€™t making the decisions to pull the game lightly, in other words. Their 30% cut each gave them a lot of money, and they stand to lose a lot if they donâ€™t reach a deal. Theyâ€™ll make considerably less if they lower their share to please Epic, however.
This simultaneously illustrates the size of Epicâ€™s gamble. While it can still count on revenue from non-Play Store Android downloads, computer users, and console gamers, itâ€™s still risking a significant amount of income by giving up many of its mobile sales. If this move doesnâ€™t pay off, Epic might not have much choice but to come back if it wants to keep making the massive profits it has enjoyed so far.